At Ercole Studios, designer and creator Abigail Hercules creates versatile and playful ready-to-wear pieces imbued with nostalgia. The collection celebrates bold self-expression while evoking confidence and a flood of positive emotion. Authenticity is a core value of the brand, and every piece is designed with intention. Season to season, the brand cultivates a romantic visual language that combines the designer’s twin obsessions with fashion and the natural world.

Designed and crafted in Los Angeles, the brand resists commodification and insists on ethical sourcing and fair wages at every step of the process. The studio sources, manufactures, and markets with an eye toward transparency and sustainability. Ercole Studio, strives to be a beacon in the conscious fashion movement. Ercole Studio is a sustainable womenswear pre order brand .

Ercole, a translation of the designer’s surname, means “a gift from God” and pays homage to both her Italian heritage and the seashores of her youth, the site to which Hercules’ design practice is deeply tied. Her pieces feature one-of-a-kind, realistic photographic prints and textural details that reference natural elements found around the ocean. The collection reinvents classic beach-wear while also taking style notes from the fables of the high Renaissance. Silhouettes play on wetsuits, varsity jackets, corsets, and even mermaid tails in dramatic reinterpretations. Deploying a vibrant palette, playful prints, and brilliant metallics, the collection draws inspiration from coral reefs, dreamy seafoam tidepools, and heavenly sunsets. Hercules’ designs distill the essence of the ocean, embodying a fun, fluid spirit.

What does nostalgia mean to you?